미 연방거래위원회, FTC Publishes Price Tran

미 연방거래위원회가(Federal Trade Commission) 2026-09-15 공개한 'FTC Publishes Price Transparency FAQs for Auto Dealers' 발표를 바탕으로, 확인 가능한 사실을 중심으로 정리했습니다.

어떤 발표인가

Staff of the Federal Trade Commission today published frequently asked questions on price transparency to help the automobile industry comply with the FTC Act.

발표에서 확인되는 내용

• The guidance reiterates that the advertised price of a vehicle must be the actual price that any consumer can walk in and pay to purchase the vehicle, excluding only charges that the government requires the consumer to pay.
• “The FTC Act requires truthful and accurate pricing, which brings significant benefits for consumers and competition,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection.
• “Price transparency is a priority for the Trump-Vance FTC, and today’s guidance is intended to help dealers and others in the auto industry better understand how the law applies to their advertising.” The FAQs provide guidance on such topics as: Why price transparency is an enforcement priority for the FTC What an advertised price should include How to handle document fees, rebates and discounts How to account for price negotiations and optional items How to communicate price transparently across different media How to advertise accurately when vehicles are in transit How to assist the FTC’s enforcement efforts Earlier this year, the Commission sent letters to 97 auto groups nationwide encouraging dealers to review their advertising practices and warning them that the prices they advertise must be the actual price—including all mandatory fees—that consumers will be required to pay.
• In addition, the FTC continues to bring lawsuits against auto dealers that mislead consumers by advertising one price only to end up charging higher amounts, including through undisclosed fees and charges.
• The FTC encourages the public, including dealers, to report potential violations at ReportFraud.ftc.gov and to include details about the dealership and the violation.

숫자와 고유명사

• Staff of the Federal Trade Commission today published frequently asked questions on price transparency to help the automobile industry comply with the FTC Act
• The guidance reiterates that the advertised price of a vehicle must be the actual price that any consumer can walk in and pay to purchase the vehicle, excluding only charges that the government requires the consumer to pay
• “The FTC Act requires truthful and accurate pricing, which brings significant benefits for consumers and competition,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection
• “Price transparency is a priority for the Trump-Vance FTC, and today’s guidance is intended to help dealers and others in the auto industry better understand how the law applies to their advertising.”
• Why price transparency is an enforcement priority for the FTC

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원문 확인

• Federal Trade Commission 공식 자료