미 연방거래위원회, Hims & Hers에 대한 虛假한 개인정보 처리 Practices에 대한 조사 착수

미 연방거래위원회가(Federal Trade Commission) 2026-07-29 공개한 'FTC and States Act Against Hims & Hers for Deceptive and Unlawful Privacy Practices' 발표를 바탕으로, 확인 가능한 사실을 중심으로 정리했습니다.

어떤 발표인가

The Federal Trade Commission, joined by Utah and California, by and through Los Angeles County Counsel, today sued Hims & Hers alleging that the telehealth provider shared consumers’ sensitive health information about medical conditions with third-party advertising platforms despite claiming its services maintain consumers’ privacy and deceives users about its billing and cancellation practices.

발표에서 확인되는 내용

• In a complaint filed in federal court, the FTC and its state and local partners allege that Hims & Hers (Hims) fails to clearly disclose that it charges consumers for prescriptions almost immediately after they submit an intake form, despite telling consumers that they will be able to consult with a medical provider to find a treatment that is “right for them.” The FTC also alleges that the company has made it difficult for consumers to cancel subscriptions and misled consumers about keeping their health information private.
• The FTC alleges that Hims shared consumers’ health information with Meta, Snap and other third parties.
• “The FTC’s complaint lays out a troubling scenario—consumers unknowingly locked into recurring subscriptions and the disclosure to third parties of consumers’ most private health information without their consent,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection.
• “The FTC will not hesitate to act on behalf of consumers deprived of their ability to choose which products they want and whether to keep their most sensitive health information private.” San Francisco-based Hims provides telehealth services and direct-to-consumer prescription medications for certain conditions.
• Consumers who express interest in Hims’ services must fill out an online intake form for review by a medical provider before obtaining treatment.

숫자와 고유명사

• The Federal Trade Commission, joined by Utah and California, by and through Los Angeles County Counsel, today sued Hims & Hers alleging that the telehealth provider shared consumers’ sensitive health information about medical conditions with third-party advert
• In a complaint filed in federal court, the FTC and its state and local partners allege that Hims & Hers (Hims) fails to clearly disclose that it charges consumers for prescriptions almost immediately after they submit an intake form, despite telling consumers
• The FTC alleges that Hims shared consumers’ health information with Meta, Snap and other third parties
• “The FTC’s complaint lays out a troubling scenario—consumers unknowingly locked into recurring subscriptions and the disclosure to third parties of consumers’ most private health information without their consent,” said Christopher Mufarrige, Director of the F
• “The FTC will not hesitate to act on behalf of consumers deprived of their ability to choose which products they want and whether to keep their most sensitive health information private.”

한눈에 보는 원문 기준

한국 독자가 볼 부분

소비자 보호나 개인정보, 결제 관행과 관련된 발표라면 국내 서비스 이용자도 유사한 약관, 환불, 데이터 활용 방식을 비교해 볼 수 있습니다. 특히 플랫폼 기업이나 해외 서비스를 쓰는 경우에는 미국 규제기관이 문제 삼은 행위가 무엇인지 확인하는 것이 도움이 됩니다.

원문 확인

• Federal Trade Commission 공식 자료