미 연방거래위원회, FTC Seeks Public Comment

미 연방거래위원회가(Federal Trade Commission) 2026-09-24 공개한 'FTC Seeks Public Comment on Whether to Update Rule on Impersonation of Government and Businesses to Address Platforms’ Role in Promoting Impersonation Scams' 발표를 바탕으로, 확인 가능한 사실을 중심으로 정리했습니다.

어떤 발표인가

The Federal Trade Commission announced today that is considering whether to update its Rule on Impersonation of Government and Businesses or take other action to prevent online platforms from engaging in ad-optimization practices that may be furthering impersonation scams.

발표에서 확인되는 내용

• In an Advance Notice of Proposed Rulemaking (ANPRM) to be published in the Federal Register , the FTC is seeking comment on the extent to which ad-optimization tools and services offered by social media, search engines and other digital marketplace platforms further efforts by scammers to impersonate legitimate businesses and government agencies using online ads.
• “Free markets depend on trust, transparency and consumers’ ability to make informed choices.
• Impersonation scams—especially when amplified by digital platforms that profit from them—do more than rob Americans of their hard-earned money,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection.
• “They erode the very foundation that allows competitive markets to function.
• Today’s impersonation scams are no longer the work of isolated con artists; they are sophisticated, highly engineered operations powered by the same advertising and targeting tools that platforms sell to legitimate businesses.

숫자와 고유명사

• The Federal Trade Commission announced today that is considering whether to update its Rule on Impersonation of Government and Businesses or take other action to prevent online platforms from engaging in ad-optimization practices that may be furthering imperso
• In an Advance Notice of Proposed Rulemaking (ANPRM) to be published in the Federal Register , the FTC is seeking comment on the extent to which ad-optimization tools and services offered by social media, search engines and other digital marketplace platforms f
• Impersonation scams—especially when amplified by digital platforms that profit from them—do more than rob Americans of their hard-earned money,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection
• Consumers reported nearly $3.5 billion in losses to impersonation fraud last year, and the true cost is likely far higher
• “The Commission’s mission has always been to safeguard the conditions under which competitive markets can thrive

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원문 확인

• Federal Trade Commission 공식 자료